The Changing Landscape Of Brand Language
June 23, 20174 min
Throughout history times of accelerated change have been accompanied by cries of things “coming to an end.”
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Brand Language - Branding Strategy Insider
Language is one of the most important definers of any brand. The language you choose, the language you don’t choose and the language you choose to replace are a reflection, and in some senses a definition, of brand priorities.
Brand Language Integration Builds Strength
May 15, 20174 min
While many brands have woken up to the need to align the language in their marketing comms with their broader brand DNA, they often fail to fully integrate that language into their broader operations.
How Brands Should Take A Stand
August 19, 20163 min
What have you got to say for yourself? How and when should a brand take a stand? And if you do, should you go hard or go soft? Talking is a critical part of brand behavior.
Defining Your Brand’s Tone Of Voice
September 28, 20154 min
The language of a brand is really decided by two things: where you are looking to position your brand in the marketplace; and the personality that you choose to adopt.
When Branding Projects Require Rebranding
January 21, 20152 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Ken, a VP of Marketing in Boston, Massachusetts who asks this question on rebranding…