Derrick Daye, Author at Branding Strategy Insider

Start Your Marketing Job Search Here

Derrick DayeNovember 13, 20244 min

Navigating the competitive job market can be challenging, especially in the fast-evolving world of branding and marketing. For those seeking an edge, Branding Strategy Insider + Jennie Johnson provides AI-powered career coaching that supports you through every phase of your job search—from discovering the perfect roles to nailing the interview. With insights tailored specifically for today’s marketing industry job market, our advanced search tools help you make a mark in the four ways it matters...

Brand Strategy

Building B2B Brands With A Go-To-Market Strategy

Derrick DayeJanuary 31, 20245 min

As a B2B marketer, do these words seem familiar?

Brand Growth

The Growth Strategy Of Ingredient Branding

Derrick DayeNovember 30, 20232 min

Today let’s focus on ingredient branding, an effective growth strategy under the right conditions.

Brand Management

10 Books For Today’s CMO

Derrick DayeNovember 10, 20233 min

Today on Branding Strategy Insider, we’re sharing ten of the most beneficial books for Chief Marketing Officers (CMOs). These titles hold significance due to their ability to help shape and guide how marketing leaders approach their role, from fundamental marketing principles to innovative growth strategies. We think you will find that each offers a great deal of actionable insights and is well worth your time.

Brand Positioning

The Fundamentals Of Brand Positioning

Derrick DayeJuly 27, 20235 min

Brand positioning is a vital marketing strategy that aims to create a distinct place for a product or service in the minds of consumers. In 1969, Jack Trout and his partner, Al Ries, introduced the now highly valued concept of positioning in the paper “Positioning Is A Game People Play In Today’s Me-Too Market Place.” This became the genesis of their ground-breaking first book, Positioning: The Battle for Your Mind. Positioning quickly grew into one...

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