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Culture - Branding Strategy Insider

A thriving brand culture reflects a commitment to continuously strengthen the brand and deliver on its promises from the inside out.
The Brand Advantage Of Investing In People

Innovation in fast food is often measured by the sizzle of a new product launch or the sleekness of a digital ordering kiosk. Yet Southpaw, a fast-growing operator of franchised Taco Bell and Dunkin’ locations, is proving that true innovation can lie elsewhere: in how companies treat their people. This overlooked ingredient has propelled Southpaw to turn underperforming franchises into thriving businesses. In doing so, it has grown in its 14 years to own 190...

Brand Culture Alignment Drives M&A Success

While the coming year will undoubtedly usher in new products and innovation, it will also bring corporate change to many retailers, distributors, and manufacturers. Many companies will consider consolidations to enhance their strengths, reduce competition, or achieve financial or operational benefits. According to MarketWatch, M&A activity in 2024 has seen a resurgence, and it’s anticipated there will be a 21% increase in 2025. We are already witnessing consolidation across may sectors, where large brands have...

How Arrogance and Short-Termism Destroy Brands

The CEO of Stellantis, Carlos Tavares, is gone. Booted out of the company he helped create. Stellantis is the automotive entity that includes PSA Groupe (French auto brands Peugeot and Citroën) and Fiat Chrysler. Fiat Chrysler is the entity created after Chrysler filed for Chapter 11 in 2009. Fiat, under the leadership of Sergio Marchionne, took over the troubled Chrysler brand in 2014.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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