In its most recent January 2025 earnings report, Boeing indicated it suffered a $4 billion loss, roughly four times “worse” than what was expected by analysts and Wall Street. Now what?
In our current environment, there are brands taking the opportunity to revitalize. CoverGirl and Burberry are two brands implementing turnarounds. These two brands operate in different segments. But, these two brands have one thing in common: a focus on their brand core.
I’ve been going to meetings, with both B2C and B2B clients, for over 25 years now. Many things have changed over this time, from how we present (no more spray mounting physical work) to where we present (video calls are my new best friend). But one thing hasn’t changed, and that is the seemingly impossible task of getting people to focus on who really matters to their brand – the people that are buying it...
According to Wikipedia and taken from a variety of business books and articles, “A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are categorized by a mindset which sees they have business ambitions beyond conventional resources and an intent to bring change to an industry.”
Ever since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors and the curious have wondered how Amazon would shake up the grocery business. At the time of the purchase, astute commentators opined that Amazon would treat Whole Foods as a laboratory for new grocery and retail ideas. These commentators were not wrong. Amazon has kept audiences busy with different brick-and-mortar versions of stores that combined the technology of Amazon with the behavioral psychology...
