As we enter the final year of the decade we want you to understand what is at stake for brands. Not by making predictions, but by analyzing the recent history and evolution of brands, and realizing that cyclical human behavior is at the center of what is next.
The start of a new decade provides a unique milestone to pause and reflect on where we’ve been, and more importantly where we are headed. The previous decade has provided us with significant business disruption, remarkable innovation – and a whole lot of distraction. That’s why in 2020, a meta-trend we need to be aware of is a realignment of fundamentals.
Every year, JWT Intelligence releases their Future 100 which details non-obvious and interesting trends that may cross consumers’ paths in the year ahead.
Very soon the days will sprint past December and into 2019.
An industry with a projected worth of $50 billion by 2026, cannabis is poised to make huge gains in the lifestyle, health and wellness industries.
