As we have learned over the past month, Meta lifted its free speech restrictions. Free speech is in and restraints are out. Meta is taking the same road as X. This means that the relevant differentiation of Meta’s brands, Facebook and Instagram, relative to X, is size and profitability.
What happens when brand magnetism starts to fade, and why are we seeing an epidemic of brands that exist in ever smaller bands of separation and distinction?
The biggest challenge brands face is standing out from the crowd.
1. Meaningful Difference. Kantar’s singular BrandZ database of 20,000+ brands across 50+ countries is based on research tracking brand equity since 2006. It’s a leading resource for studying how brand value is built.
Several years ago, Restaurant News, an industry trade press, told us that the latest, greatest new trend in restaurants was Mediterranean food. From Italian to Greek, to Turkish to Lebanese food, Mediterranean restaurants were the next big thing on the radar. Not all of these concepts took off. There was a lot of overlap in menu offerings. Falafel anyone?
