Social values redolent of the ’50s, ’60s, and even ’70s are quietly being readopted by brands. These values are becoming more strongly expressed in the communications of brands plugged into the trend.
Whenever I flick through my old vacation pictures, I tend to recall past holidays as being much better than they sometimes were. The break I had in Bermuda that was packed with disasters; or the holiday in Cebu where nothing seemed to go right…I remember them all as being perfectly pleasant. It’s amazing how ten years or so can affect your perceptions.
