Emotional Drivers Steer The Fate Of Brands

Branding Snapshot – June 17

Derrick Daye — Sun, 17 Jun 2007 23:58:53 +0000

Every Sunday I like to take a moment and try to collect some of the blur that was the past week on Branding Strategy Insider and elsewhere. There’s much to take in. It helps that we’re all writing it down…

Peter on Change Leadership
Improve systematically. Exploit success. Innovate systematically. Written with deep meaning from the father of modern management.

Brad on Overcoming Common Brand Problems
When trade deals and sales promotion are favored at the expense of brand building we see the cause of number 33 in our list.

Martin on how the Future is Blogs
Are brands ready to make the leap?

Elsewhere…

Do consumers love brands?
Funding Ideas – What VC’s are looking for…
A blog we like…

All the best for the week ahead…

Sponsored By: Harvard Business School Press

Branding Snapshot – June 3

Derrick Daye — Sun, 03 Jun 2007 01:57:06 +0000

Every Sunday on Branding Strategy Insider we take a look back on the week that was. We re-cap some of our favorite posts of the week and share insights we discovered elsewhere. This week the days were shaped by…

Brad on Building Winning Brands
The thirteenth most important thing to know about building winning brands is that brands are personifications of organizations, products, services and experiences.

Seth on Understanding the Funnel
The Google funnel is easily measured and if you’re marketing anything to anyone, you need to understand it.

Peter on Integrity in Leadership
Character is not something one can fool people about. The people with whom a person works, and especially subordinates, know in a few weeks whether he or she has integrity or not.

Elsewhere…

A nice companion piece to Peter’s thoughts, The Neuroscience of Leadership…
Daria’s MediaBlog never fails us…
Find your SEO Bull’s-eye with our partner Loren Baker at Search Engine Journal…

Bring on the new week…

Branding Snapshot – May 27

Derrick Daye — Sun, 27 May 2007 01:00:59 +0000

This last full week of May was as fruitful as ever around the blogosphere. Here on Branding Strategy Insider the week was influenced by these thoughts…

Seth on Trademarks
What every entrepreneur, geek, brand manager and marketer needs to know about trademarks…

Martin on The Vision Statement
What value do companies gain from such statements?

Derrick on Memory & Communication
Does the memory of images decay less rapidly than the memory of words?

Brad on Overcoming Common Brand Problems
While it might be tempting to choose a name that describes your product or service, it’s a mistake.

New on Branding Strategy Insider
We are featuring marketers seeking employment. Currently, Bill Perkins is seeking a C-level or VP-level position in marketing or business development.

Comment(s) of the Week
Goes to Steve Woodruff on The Vision Statement

Elsewhere…
We like:
Chris Brown’s perspective on Branding & Marketing
David Armano’s Logic & Emotion
David Koopmans’ Business of Marketing & Branding

Looking forward to a new week, new month and new discoveries…

The Blake Project Can Help: The Strategic Brand Storytelling Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

Branding Snapshot – May 20

Derrick Daye — Sun, 20 May 2007 02:06:57 +0000

There’s never a dull moment in this marketing universe. This past week we sharpened our wits around the blogosphere, and made a few points of our own here on Branding Strategy Insider…

Brad on Building Winning Brands
At which point in the customer process does your brand’s “moment of truth” occur?

Derrick on Auto Dealers and Icebergs
There is no doubt today’s auto dealer is experiencing the business equivalent of Titanic’s grave situation.

Martin on the Living Brand Manual
Corporate standards are killing brands. So are the brand manuals that specify those standards and the logo-obsessive behavior that they prompt.

Elsewhere…

2007 Top 100 Most Powerful Brands…

Bridging The Brand Gap…
Breaking Up with Advertising (Will the Love ever come back?)…

Looking forward to a new week of discovery…

The Blake Project Can Help: Disruptive Brand Strategy Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

Branding Snapshot – May 13

Derrick Daye — Sun, 13 May 2007 12:11:59 +0000

I hope this past week on Branding Strategy Insider was as meaningful for you as it was for us – everything we share here helps focus and calibrate our own brand.

Brad on Building Winning Brands
The eleventh most important thing to know about building winning brands is that the corporate culture must reinforce the brand positioning.

Seth on The Brand Formula
What is his advice on growing a valuable brand?

Brad on Customer Touchpoint Design
Making the brand promise real at each point of customer contact.

Branding Rally
We’ve been having a robust conversation on Place Branding with a range of experts on the subject. We need your help in deciding what the focus of the next rally will be. Thoughts?

Elsewhere…

Subliminal Advertising at work…
Word of Mouth: Hoping consumers named Stacy will talk…
Celebrate this Mother’s Day with a greater understanding of how to market to women online…

Here’s to new ideas and welcoming new clients in the coming week.

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers