Perceived Quality: Critical Asset For Brands
May 31, 20094 min
Perceived quality is a brand association that is elevated to the status of a brand asset for several reasons:
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May 2009 - Branding Strategy Insider
Keys To Impactful Name Design
May 30, 20094 min
A great name should be pleasing to the ear and to the eye. So how do designers make a name look good?
Ford’s Fruitful Brand Strategy
May 29, 20093 min
Ford chief executive Alan Mulally is famous for one of the first decisions he made after joining the automotive company in 2006.
Brand Management From The Field
May 28, 20094 min
The Damned United, a film charting the tumultuous 44-day reign of Brian Clough at Leeds United FC, opened recently. UK Marketers under the age of 30 will probably remember him as a rather melancholy old man, but the young Clough was a wonder to behold.
Local Brand Dominance
May 27, 20092 min
In today’s globalized world where global brands quickly adopt to local demands in order to gain customer acceptance, being a local brand seems like waging a losing battle. But one Asian brand has proved this wrong by beating a global giant flat!