Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Feyza, a senior marketer in Istanbul, Turkey who asks this about brand attributes.
Creative debates come and go. Some, like that of Tropicana’s new packaging and London’s 2012 Olympic logo are sure to have a long shelf-life.
Consumers are bombarded with more messages than ever before. Refining and clarifying your target segment is becoming evermore important as mass-messages are falling upon deaf ears.
Branding has become the most significant value driver for boardrooms. Branding is a very effective catalyst for better leadership; and branding helps the boardroom drive its shared vision. The primary objective of boardrooms is to build and sustain shareholder value and deliver competitive returns to shareholders.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. Readers know, we regularly answer questions from marketers everywhere. Today we hear from Roy, a Director of Marketing from St. Louis, Missouri who has this question about selecting ad agencies, marketing firms and brand consultancies.
