Measuring The Strength Of Brand Identity
February 24, 20103 min
Ever wonder what is really behind this thing we call “identity? “
NEW THINKING
Home2010
February 2010 - Branding Strategy Insider
Brand Research And Neuro-Linguistic Programming
February 23, 20106 min
Focus group participants are often inspired to articulate themselves more fully and accurately than they could have alone.
Brand Building And Emotional Benefits
February 22, 20109 min
People buy benefits rather than features.
What Is A Global Brand?
February 19, 20102 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Georgina, a student of marketing at Midlands State University in Gweru, Zimbabwe who asks this question about global brands.
Tiger Woods: Rehabilitating A Human Brand
February 18, 20102 min
It’s been announced that Tiger Woods will be sitting down in Florida tomorrow with “friends, colleagues and close associates,” not, as some might think to make additional apologies for his off-the-course activities, but to launch a new, 2010 version of Tiger Woods.