L’Oreal announced a new addition to their roster of celebrity endorsers this week, signing actress Julianna Margulies as a new ambassador and celebrity face for the brand. Ms. Margulies currently stars in the critically acclaimed TV series “The Good Wife,” for which she won a Golden Globe and SAG award for her portrayal of a loyal yetbetrayed wife of a politician.
It’s an implicit equation that has hamstrung Western civilization for at least 300 years, and harmed the effectiveness of advertising equally.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jon, a marketer from Baltimore, Maryland who writes…
In our brand consulting work at The Blake Project we have identified the top ten branding mistakes. Have you witnessed any of these?
Brands seeking to release their full potential through licensing will do best by avoiding these ten mistakes.
