In 1961 noted advertising executive Rosser Reeves’ book Reality in Advertising was published. Forty-nine years later, has his thinking remained relevant? You be the judge…
When Patricia Sellers, a reporter for Fortune Magazine, asked David Oglivy for advice on building and running a business, the 80 year old advertising legend gave her this timeless advice…
An increasing number of organizations for whom we are facilitating brand positioning workshops are asking us to facilitate organization mission, vision and values workshops as well. It makes sense, especially for organizations for which the brand exists at the organizational level. For those organizations, crafting brand strategy is closely aligned with crafting organizational strategy.
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today, Mike, a Marketer in Princeton, New Jersey writes…
The successful creation and management of brands will be the hallmark of business leadership in the 21st century.
