How Are American Brands Perceived Abroad?
September 28, 20174 min
JWT just released a very interesting report called Brand America, examining how American brands are perceived abroad.
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September 2017 - Branding Strategy Insider
Five Insights About Gender And Brands
September 21, 20174 min
Gender is a loaded topic. Increasingly, the traditional notions of gender are being challenged by progressive attitudes that gender is fluid.
The Real Value In Brand Vision, Mission And Values
September 18, 20175 min
A truth about strategy: it wasn’t what it is that counts, it’s what you do with it.
Brand Innovation Drives New Retail Strategy
September 14, 20174 min
It’s not easy to be a retail brand these days. Every few weeks it seems there is yet another story about some major retailer either abandoning or downsizing multiple locations.
10 Questions To Ask When Crafting Brand Stories
September 13, 20172 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Lawrence a brand manager from Dallas, Texas who has this question about crafting brand stories.