Copyrights: The Protected And Unprotected
October 31, 20185 min
Most people realize that copyright protects works of art like poems and short stories, photographs, paintings and drawings, and musical compositions.
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October 2018 - Branding Strategy Insider
The Future Belongs To Brands That Connect Ideas
October 30, 20184 min
Steve Jobs was creative precisely because he opened himself up to new experiences— studying calligraphy and Zen Buddhism, visiting an ashram in India, strolling the kitchen appliance section at Macy’s (the Apple II was modeled after a Cuisinart), or copying the Ritz-Carlton’s steps of service in the Apple Store (though the Genius Bar dispenses advice, not alcohol).
All Brands Are Personal
October 29, 20184 min
Just a few decades ago, the business world believed that as much as 95% of a company’s value consisted of tangible assets. Fast-forward to today, a company’s value may be more than 75% intangible.
Brand Innovation: A New Disruption Theory
October 26, 20186 min
When the iPhone launched in 2007, it was both the best phone the world had ever seen and Apple’s first phone. Dyson’s first ever Vacuum cleaner was the best ever vacuum ever made at launch. When Tony Faddell made Nest Lab’s first Thermostat, it was also by far the best in class.
How Semiotics Helps Brands Encapsulate Value
October 25, 20189 min
When you want to explore cultural relevance of strategic ideas, creative concepts, brand narratives, stories or innovation territories and how they tap into the cultural zeitgeist, the mood of the now, semiotics is in my opinion by far the best way to approach such research.