June 2020 - Branding Strategy Insider

The Brand Management Of Dead Celebrities

June 30, 202012 min

Dead celebrities and icons inspire us, take a place of influence and earn a place of love and respect in our hearts and minds. With various forms of intellectual property, and subject to how it is protected, managed, and creatively re-imagined, deceased celebrities and icons have great earnings potential even after they’ve left the physical world. Coupled with the reach and speed of social media, dead celebrities and icons are extending their influence, building new...

by Chris Wren

Business Strategy

Brands Assert There Is Only One Position On Hate

June 29, 20204 min

As reported in Reuters, organizers of an advertising boycott campaign targeting Facebook, which has drawn support from a growing list of major brands, are now preparing to go global to increase pressure on the social media giant to remove hate speech.

by Patrick Hanlon

Brand Reinvention

Creating New Life For An Old Brand

June 26, 20203 min

Polaroid recently rebranded itself again, which signals another rebirth for a brand name that has been born, reborn, born again. And again.

by Jerome Conlon

Advertising

Building Brands On Magic Moments

June 25, 20202 min

The majority of today’s advertising is still based on push marketing tactics, especially price discounting to incent consumers to buy. Push marketing sometimes works to move products off the shelf in the short term, but push marketing is not a brand building strategy.

by Patrick Hanlon

Brand Management

3 Ways To Motivate People Via Behavioral Science

June 24, 20202 min

The science of human behavior is a river of with exclamations, curiosities, prevarications and humble confusion. But among the currents and eddies often there are useful insights that help us navigate daily life.

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