Building Brands On Conflicting Desires
September 23, 20204 min
The underlying driver of trends and consumer behaviors has been ongoing and strengthening tension between individuality and inclusion.
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September 2020 - Branding Strategy Insider
How Brands Disrupt Through Democratization
September 17, 20205 min
If coronavirus has shown us anything, it is that casual is the way to dress. Casual – hoodies, t-shirts, sweat pants, yoga clothes, leggings and so forth – has become the required fashion for stay-at-home, work-at-home lifestyles. The love for casual has clothing retailers shifting merchandise to satisfy the demand.
How The Element Of Surprise Impacts Brand Loyalty
September 14, 20205 min
Since organized brands were first introduced over 100 years ago alongside industrialism, they have changed their nature and role in society. Brands have become ‘relation brands’ – brands that have a greater effect on people than the functional, product-oriented delivery of tangible, predictable benefits and features.
Brand Differentiation Is Limitless
September 10, 20202 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Kari, a brand marketer in Toronto, Canada who asks this about brand differentiation.
Marketing’s Role In Quality Of Life
September 9, 20202 min
Marketers who already have an orientation toward creating value for customers in the markets they and their businesses serve can broaden understanding of that value by focusing more broadly on how marketing actions, products, services, and other market interventions contribute to improvements in the quality of life.