Understanding your brand’s equity in the market has never been more important. Having a data-driven view of how your brand is perceived and what customers want will put you in possession of the truth and help you construct a powerful brand strategy.
In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the discussion – Building the Intelligent Creative Engine – How unconventional talent strategies connect marketing to the customer – is how to generate and integrate creativity while needing the analytic skills massive data require. The upshot was CMO’s should build collaborative teams of people with different skill sets. With the inundation...
I love getting gas at Costco, and not only because it’s the cheapest gas around. It’s because Costco makes its gas hoses extra long. So if I happen to pull up to the pump on the opposite side of the car my gas tank is on, I don’t have the anxiety of having to turn the vehicle around in a tight space with other cars lined up right behind me waiting their turn. Instead, I...
In a recent report from Cheddar, Jane Hwang, global vice president of M&M’s, shared the rationale behind the reworking of the classic M&Ms characters to become more inclusive.
Marketing needs a new business purpose. Without a new business purpose, marketing will have no purpose. Instead of a profession, marketing has become a trade: the trade of managing and executing marketing and media tactics.
