How Fee-Based Pricing Reduces Relationships To Transactions
August 29, 20244 min
Here’s a brain teaser. What are things that used to be free but now cost money?
NEW THINKING
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August 2024 - Branding Strategy Insider
The Brand Complacency Threat
August 28, 20246 min
Whatever your opinion of private equity companies, their potential for financial engineering when taking over a company, or their forcing of operational and managerial changes, the Elliot Investment Management letter and presentation to Southwest Airlines’ Board of Directors are insightful.
Marketers Beware: How Data Influenced Nike’s Decline
August 27, 20243 min
In a single day, Nike lost $24 billion in market value – an 18% decline in its stock price. What can we learn from such a spectacular failure by such a sterling brand?
4 Strategic Moves For Restoring Brand Trust
August 26, 20247 min
Two of America’s foremost brands have new CEOs. Both brands appear to be in crisis. These two brands are very different. One brand is a consumer café brand. The other brand is a durable goods, engineering brand. Boeing and Starbucks.
The Link Between Innovation And Customer Loyalty
August 22, 20242 min
25 years ago, I had the privilege of supporting Bain’s Fred Reichheld in researching one of his first books on loyalty. Fred would soon go on to invent the Net Promoter Score, but at this point he was still calculating the economics of customer loyalty. The math was quite compelling.