Comments on: Trust: Lifeblood Of Brands https://brandingstrategyinsider.com/trust-lifeblood-of-brands/?utm_source=rss&utm_medium=rss&utm_campaign=trust-lifeblood-of-brands Helping marketing oriented leaders and professionals build strong brands. Mon, 20 Jun 2022 21:08:21 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Brad VanAuken https://brandingstrategyinsider.com/trust-lifeblood-of-brands/#comment-418 Wed, 22 Dec 2010 15:00:24 +0000 http://localhost/brandingstrategyinsider/2010/12/trust-lifeblood-of-brands.html#comment-418 In general, people are more comfortable interacting with other people and brands that they can count on to behave in predictable ways. I learned this as a part of leadership training. A leader is perceived to be less trustworthy if his or her decisions and actions cannot be predicted. Having said that, I agree with you completely Paul regarding the advantages of anticipating and proactively meeting customer needs. Let that be the predictable part of your brand’s nature. I believe some brands, such as Apple, are predictable in just that way.

]]> By: Paul Flanigan https://brandingstrategyinsider.com/trust-lifeblood-of-brands/#comment-417 Tue, 21 Dec 2010 22:44:52 +0000 http://localhost/brandingstrategyinsider/2010/12/trust-lifeblood-of-brands.html#comment-417 Brad, great points. I would argue that a brand be predictable. In many cases, brands with a proactive approach to their customers are what makes them so engaging. It’s not necessarily an “unpredictable” attitude so much as a forward-thinking attitude, seeking out new ways to engage customers. Better yet, part of the predictable nature of good branding is to take customers to places they didn’t know they needed to go.

However, the scary part of that is when executives start talking without knowing what’s going on (see above!).

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