Comments on: Changing Minds In The Marketplace https://brandingstrategyinsider.com/changing-minds-in-the-marketplace/?utm_source=rss&utm_medium=rss&utm_campaign=changing-minds-in-the-marketplace Helping marketing oriented leaders and professionals build strong brands. Tue, 04 Jul 2023 04:50:21 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Jackie Adkins https://brandingstrategyinsider.com/changing-minds-in-the-marketplace/#comment-957 Wed, 08 Jul 2009 21:58:34 +0000 http://localhost/brandingstrategyinsider/2009/07/changing-minds-in-the-marketplace.html#comment-957 Howdy, first time commenting here, but have been following the blog. I agree with your point here and would add that it illustrates just how important perception is in the marketplace.

Even if your product is the “best” product (measured in whatever categories you use), this is meaningless if your product is not perceived as the best. As marketers, it’s important to be aware of the perceptions of your product and find a way to use them to your advantage.

]]> By: Henrique Scholz https://brandingstrategyinsider.com/changing-minds-in-the-marketplace/#comment-956 Wed, 08 Jul 2009 08:25:54 +0000 http://localhost/brandingstrategyinsider/2009/07/changing-minds-in-the-marketplace.html#comment-956 Nice to read a small but intelligent post.
About Xerox, this association is so strong here in Brazil that people do not say “I’ll make a copy of this doc”. Everyone says “I’ll make a ‘xerox’ of this doc”.

Thanks!

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