Comments on: The Harsh Truth About Brand Valuations https://brandingstrategyinsider.com/about-brand-valuations/?utm_source=rss&utm_medium=rss&utm_campaign=about-brand-valuations Helping marketing oriented leaders and professionals build strong brands. Mon, 21 Nov 2022 18:21:16 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Derrick Daye https://brandingstrategyinsider.com/about-brand-valuations/#comment-154370 Mon, 27 Apr 2015 22:11:14 +0000 https://brandingstrategyinsider.com/?p=6236#comment-154370 Read the response from Brand Finance CEO, David Haigh here:

https://brandingstrategyinsider.com/2015/04/debating-brand-valuations.html

My best,

Derrick

]]> By: Rob Bree https://brandingstrategyinsider.com/about-brand-valuations/#comment-154217 Thu, 23 Apr 2015 22:57:45 +0000 https://brandingstrategyinsider.com/?p=6236#comment-154217 Interesting article. Putting a financial (rather than marketer’s) hat on, I would argue that the brand value at any given moment MUST be directly correlated to the share price of the entity that owns it.

It is only at the moment of sale to another party where a new valuation is really even relevant eg the sale of Kit Kat to Nestle in the 90s where Nestle paid at least twice the market valuation as they were confident they could generate much greater potential of that brand through their eco-system.

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