Comments on: A Marketer’s Guide To Trademark Protection https://brandingstrategyinsider.com/marketers-trademark-protection/?utm_source=rss&utm_medium=rss&utm_campaign=marketers-trademark-protection Helping marketing oriented leaders and professionals build strong brands. Sun, 13 Mar 2022 20:03:30 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: DNB https://brandingstrategyinsider.com/marketers-trademark-protection/#comment-158716 Wed, 19 Aug 2015 17:11:27 +0000 https://brandingstrategyinsider.com/?p=7007#comment-158716 I am extremely surprised that one from the branding industry has not considered the domain name within the context of a trademark! Which is in theory is the window to the brand online. Domain names are becoming shorter now in many genres of business and it’s not always .com

Business is becoming more aware that an authoritative name has over their competition in branding and marketing. Especially as the digi space becomes bigger.

If one is head splitting over a trademark name for a business, I would assume one would translate a brand online with an identical name, be it .com .xyz etc or county code. The two go hand in hand. Brand in brand.

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