Fix The Product, Then The Perception
December 17, 20091 min
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your customers is up to 73, from 68 a decade ago.
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Brand Perceptions - Page 3 of 3 - Branding Strategy Insider
Brand perceptions are shaped by the sum of all experiences customers have with your brand. In short, people buy when they believe in the value of what they are getting and their focus is drawn away, through critical factors like perceived quality, from the plethora of options available in the market to the one or two products that ‘feel like them’.
Influencing Brand Perceptions Via Biased Research
August 15, 20093 min
The French philosopher Henri Poincaré once observed that science is built from facts just as a house is built of stones – but he went on to note that an accumulation of facts is no more science than a heap of stones is a house.
The Yuletide Story Of Coke, Santa Claus And Perception
December 16, 20082 min
Sometime in the fourth century AD, in the Mediterranean port town of Myra, the church bells tolled. Bishop Nicholas was dead. Nicholas had hailed from a rich family, but after joining the church, he used much of his riches to help the poor in his community. And now that community mourned him.
The Law Of Perception
April 30, 20076 min
Recently, the famous “Six Sigma” management technique came into question as Bob Nardelli was blown out of Home Depot.