Professor Jean-Noël Kapferer has literally written the book, or many books, on how luxury brands must behave to retain their luxury brand status. He calls them the “anti-laws of marketing,” which means that if mass, fashion or premium brands turn right, then luxury brands must turn left.
Money—it’s top-of-mind for any aspiring entrepreneur. No matter how much you’ve put aside or how confident you are about reaching your sales goals, you’ll never feel you have enough money. Without a doubt, it’s scary to step out into the unknown, leaving the security and comfort of a job and career and putting your standard of living at risk.
Hollywood’s A-listers flocked to Balenciaga’s Fall 2024 fashion show earlier this month in Los Angeles, its first in the city. It was held on South Windsor Street with the iconic Hollywood sign in the background.
The Kantar BrandZ world’s most valuable brands report is out, and it’s sobering. The world’s top 100 most valuable global brands lost 20% of their value in 2023, and across the 13 vertical categories tracked, every one experienced a decline.
Pearls for men are having a fashion moment, but many wonder if it is a trend that has staying power. Mikimoto, a name synonymous with pearls, is counting on the men in pearls trend to last.
