Comments on: Marketers Must Follow The Brand Insights https://brandingstrategyinsider.com/marketers-follow-brand-insights/?utm_source=rss&utm_medium=rss&utm_campaign=marketers-follow-brand-insights Helping marketing oriented leaders and professionals build strong brands. Fri, 07 Oct 2022 22:07:36 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Paul https://brandingstrategyinsider.com/marketers-follow-brand-insights/#comment-155918 Thu, 04 Jun 2015 13:12:23 +0000 https://brandingstrategyinsider.com/?p=6456#comment-155918 Really appreciated this article.

I recently went through a repositioning and messaging exercise with a client who already “knew” where he wanted everything to end. I tried to explain that repositioning a company and working to develop its brand story with the destination in mind defeats the purpose of the journey. Worse than that even, is the notion that the work didn’t reach it’s full potential because our research needed to be that “confirmation of bias.”

Cheers!

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