https://brandingstrategyinsider.com/creating-new-markets-through-brand-ideals/?utm_source=rss&utm_medium=rss&utm_campaign=creating-new-markets-through-brand-ideals Helping marketing oriented leaders and professionals build strong brands. Sat, 15 Oct 2022 19:15:12 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/creating-new-markets-through-brand-ideals/#comment-233 Wed, 29 Jun 2011 17:13:28 +0000 http://localhost/brandingstrategyinsider/2011/06/creating-new-markets-through-brand-ideals.html#comment-233 Excellent post on the value of aspirational thinking as a central tenet to making markets. You can also map the “why” and the “what” to social engagement activities. High value, social CRM activities like community building and blogging carry far more value and often focus on “why.” Lower value activities like tagging, micro-blogging, link-sharing, etc. are mostly about the “what.”

]]>