https://brandingstrategyinsider.com/50-things-successful-brand-managers-know/?utm_source=rss&utm_medium=rss&utm_campaign=50-things-successful-brand-managers-know Helping marketing oriented leaders and professionals build strong brands. Sat, 29 Jul 2023 19:26:50 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/50-things-successful-brand-managers-know/#comment-96398 Wed, 22 Jan 2014 19:08:44 +0000 https://brandingstrategyinsider.com/?p=4204#comment-96398 I like #18 the best. We had a client that was a t-shirt business. We focused on the packaging just as much as the product. People would tell us that they loved the package and the brand before they even got to the t-shirt inside. That is my idea of a nice emotional response.

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