https://brandingstrategyinsider.com/the-differences-between-brand-and-reputation/?utm_source=rss&utm_medium=rss&utm_campaign=the-differences-between-brand-and-reputation Helping marketing oriented leaders and professionals build strong brands. Fri, 22 Mar 2024 22:54:40 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/the-differences-between-brand-and-reputation/#comment-149923 Wed, 04 Feb 2015 13:29:59 +0000 https://brandingstrategyinsider.com/?p=5872#comment-149923 Great article. I find that so many people have an incredibly hard time understanding the true concept of Brand. For me a Brand is the sum of all perceptions about a product, service, or company, built through experiences and communications creating a set of expectations between that brand and its customers and consumers. We do our best to educate customers without sounding pretentious about it but it can be challenging for people to come to terms with.

]]>