Comments on: Attraction Marketing And Competitive Advantage https://brandingstrategyinsider.com/attraction-marketing-and-competitive-advantage/?utm_source=rss&utm_medium=rss&utm_campaign=attraction-marketing-and-competitive-advantage Helping marketing oriented leaders and professionals build strong brands. Sun, 11 Sep 2022 09:25:24 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: David Sealey https://brandingstrategyinsider.com/attraction-marketing-and-competitive-advantage/#comment-34 Tue, 26 Jun 2012 08:47:34 +0000 http://localhost/brandingstrategyinsider/2012/06/attraction-marketing-and-competitive-advantage.html#comment-34 Great post. Attraction marketing requires real creativity, a long-term vision and confidence. However in this day of instant results and short ROI timelines it’s difficult not to fall back into what I call bribery marketing (e.g. use us and we’ll give you 10% cashback).

Attraction marketing also increases perceived value and this is the holy grail for marketers. Once you have value, you can begin to price based on what customers are willing to pay rather than on competitive forces.

]]> By: Tiffany Brown https://brandingstrategyinsider.com/attraction-marketing-and-competitive-advantage/#comment-32 Thu, 21 Jun 2012 16:08:55 +0000 http://localhost/brandingstrategyinsider/2012/06/attraction-marketing-and-competitive-advantage.html#comment-32 Great blog post … all of the blog posts on your site are always fabulous! For clarification purposes, isn’t “attraction marketing” the same idea as “inbound marketing?” If not, would you say there is a difference? I like the quantum physics comparison you made here, I think about the practice of marketing in much the same way myself.

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