Comments on: Brand Audits: Three Powerful Rings https://brandingstrategyinsider.com/brand-audits-three-powerful-rings/?utm_source=rss&utm_medium=rss&utm_campaign=brand-audits-three-powerful-rings Helping marketing oriented leaders and professionals build strong brands. Mon, 28 Mar 2022 17:36:00 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: JS https://brandingstrategyinsider.com/brand-audits-three-powerful-rings/#comment-3747 Tue, 04 Dec 2012 05:38:02 +0000 http://localhost/branding/2012/11/brand-audits-three-powerful-rings.html#comment-3747 I am curious as to whether the author of the article consider Points of Parity to be located in the center of the rings (as pictured above) or if they are considered to be in the overlap in both companies “non value” fields (as pictured in the linked “How-To” Whitepaper)?.

I would suggest the middle as a PoP still offers customer value but would be interested in your point of view.

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