Comments on: Brand Archetypes Defined https://brandingstrategyinsider.com/brand-archetypes-defined/?utm_source=rss&utm_medium=rss&utm_campaign=brand-archetypes-defined Helping marketing oriented leaders and professionals build strong brands. Tue, 25 Jul 2023 22:57:57 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Serge https://brandingstrategyinsider.com/brand-archetypes-defined/#comment-107429 Sun, 16 Feb 2014 20:24:52 +0000 https://brandingstrategyinsider.com/?p=4234#comment-107429 Very informative!
I agree with conclusion. Every brand, before go sailing to the big ocean, should identify what it is in order to follow one clear purpose. Without that there will be an organizational chaos.

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