Jon Bond and Richard Kirshenbaum are trying hard not to be seen, hiding in plain sight at the Pen & Pencil restaurant, an upscale eatery in Midtown Manhattan. It’s the lunchtime rush and the waiter, dressed in a crisp white shirt and black trousers has come over once, twice, to take their order but again they push him away. The two ad hustlers work at different advertising agencies but have a side gig that lets...
The majority of today’s advertising is still based on push marketing tactics, especially price discounting to incent consumers to buy. Push marketing sometimes works to move products off the shelf in the short term, but push marketing is not a brand building strategy.
Brand building is the aim of marketing. A big component of marketing is communications, the purpose of which is to attract customers to our brand and to persuade them to support it.
Laura helped build some of the most successful brands on the planet. Brands that you have in your cupboards right now. She worked for one of the world’s largest consumer packaged goods companies.
In an article titled, The High Cost of Online Trash, Bob Hoffman once again reminds us that the complex online advertising ecosystem is still rife with potential fraud and abuse.
