https://brandingstrategyinsider.com/the-birth-of-brand-image/?utm_source=rss&utm_medium=rss&utm_campaign=the-birth-of-brand-image Helping marketing oriented leaders and professionals build strong brands. Tue, 12 Apr 2022 20:25:19 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/the-birth-of-brand-image/#comment-249 Mon, 13 Jun 2011 20:24:57 +0000 http://localhost/brandingstrategyinsider/2011/06/the-birth-of-brand-image.html#comment-249 Just read Ogilvy’s book recently. It’s as relevant today as it was when it was written (maybe more). It’s interesting to know he got the concept of brand image from the HBR. Thanks for this nugget, Ken.

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