In 1975, a researcher named Steven Sasson, working in a lab at Eastman Kodak, built the first digital camera. It was a clunky machine, but Sasson’s vision was clear. He saw the potential: in fifteen to twenty years, he told executives, the technology would be ready to compete against film.
There are brands that consumers trust and there are brands that consumers love.
Saul Bass created many great logos for clients such as AT&T, Minolta, Warner Bros, Girl Scouts of America, Kleenex, Continental Airlines (circa 1968), United Way, United Airlines and Rockwell International to name just a few.
Now is the time of the year when every marketer should well reflect on the achievements of the past year and holistically examine what the New Year is going to mean for marketing, branding, and business.
Hyperaware companies are less likely to be taken by surprise. They are also harder to disrupt because they can sense their own vulnerabilities and adjust their business models and processes accordingly. For example, hyperaware companies understand when their customers are disgruntled and why. They can also zero in on what customers truly value about their products.
