https://brandingstrategyinsider.com/how-brand-perceptions-are-formed-in-the-mind/?utm_source=rss&utm_medium=rss&utm_campaign=how-brand-perceptions-are-formed-in-the-mind Helping marketing oriented leaders and professionals build strong brands. Sun, 10 Jul 2022 19:51:46 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://brandingstrategyinsider.com/how-brand-perceptions-are-formed-in-the-mind/#comment-178526 Tue, 23 Feb 2016 17:50:23 +0000 https://brandingstrategyinsider.com/?p=9312#comment-178526 Totally agree on the importance of brand, both as a way to sell, and as a way to be remembered. I can certainly remember the hotel in TX where I was greeted at the front door by the scent of warm chocolate chip cookies. I saw that entire experience as a homey one. I also remember a hotel in MD where I was greeted by an overcrowded bus stop behind which was the front entrance.. it was a revealing glimpse into what the rest of my stay would be like. An initial experience can color an entire relationship. That’s the power of branding!

]]> https://brandingstrategyinsider.com/how-brand-perceptions-are-formed-in-the-mind/#comment-176358 Fri, 29 Jan 2016 00:40:57 +0000 https://brandingstrategyinsider.com/?p=9312#comment-176358 Another great piece Martin – and it reminded me of a piece of the backstory of the New Coke fiasco that someone shared with me. New Coke tested very well in blind tastings (although there was some contention that it tasted good in small samples but not so well when there was a greater volume to consume), but faced with losing the Coke they knew, consumers couldn’t move on. The memory of Coke proved too strong to let go. There’s a lot to be said for the maxim: brands are memories. The associative powers of that speak to the key issues in your piece. Thanks again.

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