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Tom Goodwin, Author at Branding Strategy Insider

Customer Experience

Workflows Reveal True Customer Centricity

Tom GoodwinSeptember 19, 20243 min

Being British in the US, it always amazes me how slightly fancy restaurants are run here.

Brand Innovation

Brand Innovation: A New Disruption Theory

Tom GoodwinOctober 26, 20186 min

When the iPhone launched in 2007, it was both the best phone the world had ever seen and Apple’s first phone. Dyson’s first ever Vacuum cleaner was the best ever vacuum ever made at launch. When Tony Faddell made Nest Lab’s first Thermostat, it was also by far the best in class.

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